Creative Ways to Attract Business Investment to Your City
Setting up businesses across the borders is a win-win approach. On one hand, it provides more growth opportunities, userbase, and popularity to the business. On the other hand, it helps a city or a country to strengthen its economy. Therefore, attracting more investments is what the authorities at the city or national level look for.
However, it is not always easier to convince the investors for your city, particularly, in today’s scenario where the competition is too fierce. You have to offer business opportunities, as well as technological support and cybersecurity services. From a strong internet connection to being the best country for VPN anonymity, you have to make attractive offers to allure businesses. Perhaps, you can try utilizing your creativity and innovativeness to draw the attention of the investors to your city. Here we list a few key ideas for it.
Promote Young Workforce
As a matter of fact, countries having a major proportion of youth in their population are considered more dynamic, vibrant, and active towards economic growth. But that doesn’t merely count on the number of people between 18 and 45 years of age. Rather, for business and investment viewpoint, what matters is the proportion of youth employment. The more workforce you have as youngsters, the more investors would be attracted to your city since they would find more active staff.
So, as an alluring factor, you can communicate these numbers with the investors by other means, to attract them. Besides, to maintain better stats, make your place more attractive for the youth to stay and work in their land instead of preferring migration.
Create A Dashboard
To begin with, you need a central space where your investors would look to find information about you. Therefore, you should first create a dashboard where you upload all relevant data about your city and the potential perks for the investors. Display the critical and objective statistics regarding the economic progress of your city, the welfare status of the population, educational growth, percentage of students pursuing various degrees, the progress of present investments, their growth, and future outlook. These metrics will help a new investor decide whether your city hosts appropriate conditions for his business to grow. Make sure you stay vigilant to update these stats.
Share Your Success Stories
Whether big or small, your success stories always matter and entice others. The same applies to attracting businesses as well. The more you share about the pros, advantages, and the perks of interesting in your city, the more you will attract foreign businesses.
Try to highlight the positive aspects of your city. Share whether you have a higher percentage of graduates, more millennials, sharp and active performers among the youth, and young entrepreneurs. You can also use the stats that you show on the dashboard in a more persuasive way. Likewise, share the wins other investors achieve while doing business in your city. The more you showcase a win-win for your city and the investor, the greater you will attract foreign businesses.